Top 5 Social Apps Performance in Romania - Q1 2024

The first quarter of 2024 saw interesting trends in the performance of the top social apps in Romania. Here's a detailed look at the weekly downloads, revenue, and active user metrics for TikTok, Facebook, Instagram, Bigo Live - Live Streaming App, and Grindr - Gay Dating & Chat.

TikTok from TikTok Pte. Ltd. experienced a notable increase in weekly revenue, starting at around $407K in early January and peaking at approximately $829K by the end of March. Weekly downloads showed a decline, beginning at around 66K in the first week and dropping to about 40K by the end of the quarter. Active users remained relatively stable, fluctuating between 4.5M and 4.7M throughout the quarter.

Facebook by Meta Platforms, Inc. saw modest weekly revenue, ranging from $4.4K to $7.5K. Downloads showed a significant spike in late February, reaching approximately 135K, before settling around 53K by the end of March. Active users were consistently high, maintaining over 9M throughout the quarter, with a peak of about 9.6M in late February.

Instagram saw varied performance with weekly revenue fluctuating between $7.6K and $15.4K, peaking in mid-March. Downloads gradually decreased from about 47K in early January to around 28K by the end of March. Active users remained stable, hovering around 4.5M throughout the quarter.

Bigo Live - Live Streaming App from Bigo Technology Pte. Ltd. displayed a steady increase in weekly revenue, growing from $2.2K in early January to about $5.2K by the end of March. Downloads were relatively stable, with a slight increase from around 4.5K to about 5.1K. Active users showed a consistent upward trend, from approximately 42K to about 44K by the end of the quarter.

Grindr - Gay Dating & Chat maintained a steady weekly revenue, ranging from $3.3K to $4.5K. Downloads remained stable, fluctuating between 900 and 1.2K. Active users showed minor fluctuations, ranging from 36K to 38K throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.